‘Green product labels are just a sales tactic and are reluctant to pay for such products’. This is how the Americans and Canadians vies the green product labels if we can believe a recent study.
Market Research Company Ipsos Reid said that the consumers appear to be wary of companies who label their products as begein ‘green’. Companies surveyed consumers about their perceptions of the products touting ‘green’ attributes. 70 percent of American respondents called the green designation a marketing tactic. 64 percent in Canada also shared this vision.
The results also showed that American and Canadian men are more sceptical of green products compared to women. 44 percent of the Americans said that they don’t want to give more money for green building products despite knowing the products could save money in the long-term and are better for the environment. Also Canadians aren’t eager to pay more for green products. 40 percent of the Canadians aren’t willing to do this.
When we look at all these statements, Canadian people are more likely than Americans to say they understand the benefits of building products with green billings.
When we look at all these statements, Canadian people are more likely than Americans to say they understand the benefits of building products with green billings.
Greenbiz.com
Diego Van Assche
1 opmerking:
My regard on this is also a bit like the results.
I think that 'being green' is becoming indeed a part of every company, but I think that many organisations give their selves a green image just for the customers. It's becoming like ‘Oh that organisations set a green profile, we also have to do that or we lose customers'.
My opinion is that it's good that firms getting 'greener', but not all of them are doing it just to save the environment.
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